More than 80% of "music users" prefer owning the music (eg. buying a CD or MP3) than streaming it
Originally shared by Miguel Afonso Caetano"Despite the different and even contradictory results of the studies reviewed, we can draw, nevertheless, the following conclusions:
The vast majority (more than 80%) of music users even in the younger generations prefer ownership in music (e.g. CDs and paid downloads) over access (streams).
The awareness of music video streaming sites such as YouTube is significantly higher than that of audio-only streaming services such as Spotify. The awareness of streaming services among younger people is higher than in the older age groups.
The share of active users of streaming services is still limited. It varies from 48% in Sweden, to 12% in Germany and a mere 4% in Japan.
The willingness to pay for music subscription is low – 22 to 31%. A vast majority of users and interested non-users prefer the ad-funded Freemium over premium models.
The number of subscribers to music streaming services is low. According to the BITKOM-study, a mere 1.6% of Internet users in Germany paid for music streaming.
Music streaming services are mainly used to discover new music."
The vast majority (more than 80%) of music users even in the younger generations prefer ownership in music (e.g. CDs and paid downloads) over access (streams).
The awareness of music video streaming sites such as YouTube is significantly higher than that of audio-only streaming services such as Spotify. The awareness of streaming services among younger people is higher than in the older age groups.
The share of active users of streaming services is still limited. It varies from 48% in Sweden, to 12% in Germany and a mere 4% in Japan.
The willingness to pay for music subscription is low – 22 to 31%. A vast majority of users and interested non-users prefer the ad-funded Freemium over premium models.
The number of subscribers to music streaming services is low. According to the BITKOM-study, a mere 1.6% of Internet users in Germany paid for music streaming.
Music streaming services are mainly used to discover new music."
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